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DBCi

Delmarva Broadcasting has been helping to connect regional and national businesses with local consumers for over 80 years. Our twelve radio stations are proven vehicles to build your brand and top of mind awareness.

Our advertisers need digital support for marketing products and services so Delmarva Broadcasting created an Interactive division DBCi to fully address internet marketing. On the Web since 1993, streaming since 1995 and creating DBCi in 2004, we have been on the leading edge of interactive marketing.

DBCi serves both small and large companies with mobile websites, website creation with social media integration, e-commerce sites, digital streaming, reputation management, digital advertising with banners and network display ads, video, mobile texting and scratch & win games, email marketing, online listener loyalty programs and custom digital marketing solutions for our customers.

Businesses are investing in their online presence more now than ever because they know that 91% of customers do their searches and shopping online before buying. Mobile searches have increased 400% since 2010 and .6 Million in new ad dollars will be spent in the Delmarva region over the next 5 years on mobile related marketing.

Our Digital Concierge is available to answer your questions and help when things seem to be challenging. DBCi is here to create and manage an effective campaign and choose the right components from our many digital marketing offerings. Let us help you Get Digital!

Our Internet Platforms

WDEL
www.wdel.com
GetItHalfOff.com
www.getithalfoff.com
Eagle 97.7
www.eagle977.com

Delmarva Broadcasting has 12 radio station websites, a teen safe driving site and a half-off retail discount site. Collectively we receive over 4.7 million site visits and 22.3 million page views a year.

Each visit to our sites is an opportunity to engage consumers with visual and audio sales messages. We also saw 1.8 million streaming session last year primarily reaching people listing through their computers at work. They are a great audience to target as they are generally employed and have the internet at their fingertips allowing them to instantly respond to a special offer or invitation.

We can target your advertising by station demographic and geography to give your message the best exposure among prospects most interested in your type of products or services.

Digital Advertising Products

Delmarva Broadcasting has an in-house interactive division that can produce digital ads if you don't have ready access to this type of ad material.

Banners

We offer several IAB standard banner ad sizes. These can be fixed positions or in rotation across one or more sites.

Click for more examples

Digital Ad Network

Customize a campaign to reach your best customers online with Digital Ads in our network of high traffic, high brand and brand safe websites. Target by geography and demographics and specify your market. Click here for more information on our Digital Ad Network.

Business Websites

The Business Website Program is the best way to engage with your customers online. Your website will be mobile responsive, connect you to a greater market through our network, allow you to manage your social media and publish content from one platform. With the support of a digital concierge and a fulfillment team and analytics reporting - you can finally keep up with the online activity your business demands.

Optimized Plus Business Websites are the solution to your e-commerce needs! In addition to the business website features Optimized Plus websites allow you to monitor your competition through social media, Search engine and directory management, Reputation management, and E-commerce. You can finally sell your product and manage your website all in one place! Click here for more information on our Business Websites.

Video

For the right project you may want to use video to expand on your selling message. This can be on a special landing page or in advance of video or audio content that is accessed through our websites.

Audio

Every radio station we have streams its content online and to smartphones through free apps available in iTunes and other app stores. The commercial content on these streams is separate from our terrestrial radio broadcasts and offers a very efficient way to reach digital friendly consumers.

Example


Reputation Management

This is an actual review that was posted on Yahoo.local about a car dealer in New Castle County, Delaware. It could be a disgruntled employee, it could be a dishonest competitor or, it could be true. Either way, if it was your business you need to know what people are saying about you online. Delmarva Broadcasting offers its clients an extensive Reputation Management software package that automatically alerts you whenever anything good, bad or neutral is posted about you online.

Our Reputation Management Software reports on:

  • Reviews on Yahoo, Google, Yelp and all the major sites
  • Mentions in blogs or articles
  • Uniformity of your listings on the net to help boost visibility to search engines
  • Your share of web activity compared to your competitors
  • Social media activity showing Facebook, Twitter and Foursquare activity for your company
Sample Weekly Report

This is an essential tool for anyone in business today and can be included in a variety of programs offered by Delmarva Broadcasting.

Find out more how Delmarva Broadcasting can help promote your business.

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